Self-Publisher’s Checklist: 18 Things You Need to Know And When.

Self-Publisher’s Checklist

Here’s something for you if you’re planning on self-publishing. This is a simple guide that you can print out and then check as you go along. The idea of self-publishing is overwhelming so this will help you keep it simple.

Get a book website and/or blog. Why? How else will people find your book? Gone are the days when shoppers might stumble upon you book while browsing in a store. Unless you’re connected and out in cyber-space, nobody will know about you. Why a blog? Because people like fresh information. Think about something you want to write about. I’m writing about living and writing my best chapter. My friend, Marylin Warner, writes about her mother in a moving, literary, well-received blog here. Liz Jansen writes about motorcycling and spirituality here. If you are planning to publish a book about finances, write a finance blog with spiritual insights as James Altucher does very successfully here. (He also has terrific information on why he decided to self-publish his books.) Another stellar personality in the self-publishing world is Catherine Ryan Howard here. She has terrific information written in a hysterical way. I know we think people should pay for our perfectly brilliant paragraphs but the reality is that people get 76 % of their information for free. I just made up that figure but it seems about right. You want to draw people to your book through your blog. I use wordpress.com because it’s easy and the price is right.

Register for a facebook fan page, twitter, Linkedin, YouTube, pinterest, Goodreads. All of these are wonderful social media tools. You can’t do enough of this!

Register for accounts at CreateSpace (or your printer of choice), Amazon, Smashwords. At smashwords, you have access to apple, Kobo, Barnes & Noble. Through createspace, you can publish your book as a paperback. I chose createspace because it’s POD—print on demand. I kill trees only if absolutely necessary. Createspace walks you right through the publishing process. Remember, amazon doesn’t care if you’re Danielle Steele or a mother of six living in the Galilee. The goal is to sell books. Amazon has leveled the playing field.

Buy an ISBN if you’re not working through CreateSpace. This was my biggest mistake. I went out and bought ISBN numbers for the many books I plan to self-publish through my company, Kent & Cordell. It sounds gloriously pretentious, right? I was going to pretend that two bookish guys with tortoise-shell glasses run this publishing company and chose my book. The reality is, you can get an ISBN number for FREE if you self-publish through createspace. If you want to pretend you were published by a vanity publishing house, then buy an ISBN number via bowker.com. (You need to then go to their myidentifiers.com website.) Or, contact me. I have a few extra numbers lying around!

Get a professional editor to proofread and perfect your manuscript. I spoke about this in the Tool for Tuesday. Everyone needs an editor!

Hire a cover designer. If you want your book to look professional. Do you know the word schlock? Many self-published books look like schlock: the letters are bunched together or flying off the page. You want your book to look like a real book, don’t you? UNLESS, of course, you are only selling an ebook. Then you can use the createspace cover templates. I did for two of my stories and they look fine. See here. (You can download that story for free using amazon’s free library system on your kindle.)

Hire interior graphic designer. This is really for a printed book.

Write tagline (one or two sentences). This is the line you use when you do publicity – my book, The Mom Who Took off on her Motorcycle, has the tagline, “Life Lessons on the Road to Alaska.”

Write back-cover text. Follow the form! Pick up any book you like and look at the back cover. Write yours in the same style — to entice someone to read your book!

Write interior pages (copyright, dedication, table of contents, acknowledgements.) These are always satisfying.

Identify potential reviewers. How do you do this? Read Gila Green’s interview about finding book reviewers. Ask freelance writers you know. Ask friends of friends. Ask on Facebook, twitter, linkedin. For The Mom Who…I contacted John Chancellor, who is a top reviewer at amazon. He also has a fabulous inspirational website here.

Schedule book signings, public speaking engagements and other promotional activities. If possible, get a fantastic quote for back and/or front cover. “Wonderful job, Sheldon!” – Doris Berdichevsky on her son Sheldon Berdichevsky’s book. I hope you can do better than that. Ask around.

Order and proofread print and digital copies. Make sure you book looks good on the page and as an ebook. I know I have a few editing mistakes to clean up for my next edition.

Upload to Amazon and Smashwords. Only when you are sure that you have the final copy of the book. And make sure that whatever you’re self-publishing is what you’ve written, nothing you have plagiarized. Make sure that you are ready.

Sign up for Amazon Author Central. Once you’re self-publishing and selling on amazon, you get an author’s page where you can put videos and reviews.

Make the most of your Amazon Author Central page.

Select book launch date. Choose a date when you are absolutely ready, after you’ve built up a bit of an audience and you can tweet about it and send out copies.

Upload book cover image to your internet pages. You can do this about three weeks before your launch to get people interested.

Launch book! Keep selling.

Write your next book. And the one after that.

Don’t rush to self-publish.  Give yourself at least six months to make sure everything is all set. Good luck! Questions? Comments? Suggestions? Please, we all want to hear from you!

Posted in self-printing, Self-publishing, Writers, Writing, Your Best Chapter | Tagged , , , , , , , , , , , | 3 Comments

Tool For Tuesday: Get An Editor.

Today’s post is the first in a short series about self-publishing’s do’s and don’ts. But why is getting an editor also important for those who aren’t considering self-publishing?

Because we can always use with an editor to edit what comes out of our mouth, right? I hope you can find a way to make space between what you’re thinking and what you end up saying today. Here are four reasons why it’s vital to edit your words:

For clarity – so there’s no miscommunication

For brevity – so your listeners don’t roll their eyes in boredom

For entertainment. Land the plane! In other words, don’t repeat what you see as pearls of wisdom but all your listener is thinking is, Land the plane! Land the plane! Get to the point!

You give a reminder once, fine. Two times, you’re pushing it. Three? You’ve strayed into the Annoying Zone.

Same goes for writing. A reader asked me, “Why do I need an editor? I write well enough.”

Here’s the perfect example that comes from someone who’s a very fine writer:

“When Jimmy got to the playground, the other kids threw rocks at his bicycle and smashed his tires. He had stones thrown at him and they ran after him.”

What is wrong here? The final “THEY.” What does it refer to? The writer is really referring to the other kids, but the way the sentence reads the stones ran after Jimmy. (This might be OK if they were the Rolling Stones.)

We need an editor to catch the mistakes that we might overlook. All writers need editors. If you are about to launch a book via self-publishing and you want to keep your costs to a minimum, you can get by and do most everything yourself except editing. For my book, The Mom Who Took Off On Her Motorcycle, I had at least four editors. And even after they worked on my book, I still found mistakes. A nice reader from Canada wrote, for example, to politely inform me that Canada’s Independence Day is July 1 not July 2 as I’d written. Now, that would be the job of a copy-editor but still…

Editors remove the trash from your writing. They help you find the diamonds. They polish your prose.

Don’t be defensive about your writing. Don’t say, “Well, what I was trying to say is…” No, no and no. Say what you want to say.

Stephen King’s formula is 2nd Draft = 1st Draft – 10%. You need to train for a lot of miles before you run a race. You need to write a lot and then edit it down. And sometimes you need someone else to go over it.

Tool for Tuesday: Get an Editor.

Here are some other blog posts on editing.

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Novelist Gila Green: “10 Things I’ve Learned After Publishing King of the Class”

 

GILA GREEN

GILA GREEN

Diana: Today I am happy to host Gila Green, author of the novel, King of the Class, published by Now or Never Publishing (www.nonpublishing.com) and is located in Vancouver.

Tell us please, how and why you decided to write King of the Class, a novel that is a wonderful mix of science fiction and a downright realistic portrayal of the tensions in Israel today.

Gila: There are two answers to this question. Initially, I wanted to write about how misunderstood kids can be destroyed in the Israeli school system.  This is not to single out Israel, I happen to live in Israel, and have no doubt similar things happen all over the world. I chose kidnapping to represent the destruction of a child by what is often the case in reality, other parents trying to protect their own no matter who gets sacrificed.

This idea is based on the Jewish idea that embarrassing someone in public is a symbolic murder, the red rising to a person’s cheeks reminiscent of spilled blood. In terms of the setting, what compelled me to write was after an incident in which a young girl was spat on by extremists hit the international news.

About a month later, a local resident, Natalie Moshiach, was doing her job (hanging lottery posters) in the early afternoon when a group of extremists (shall we just keep calling them extremists? That seems inadequate, but that’s the language the media has given us.) The extremists demanded she leave the area, pelted her car with rocks, smashed her windows, punctured her tires. She had rocks and bleach thrown at her and they spat in her face. This happened about three blocks from my home, although it’s a different neighborhood, it’s an easy 15 minute walk.

I could not sleep for days after I internalized that a Jewish woman had her life threatened by Jewish men in a Jewish state while she was going about her normal day’s activities. Worse in some ways were some of the comments I heard around me: I heard she was wearing such and such as if her manner of dress —real or imagined–could ever justify having bleach thrown at her, her car windows smashed and so on. I assume you read about this incident, too, so I won’t go into detail. I was deeply disturbed and decided it would be immoral to remain silent.

But another blog post or article seemed a flimsy response that would mostly result in preaching to the choir. I wanted something broader and longer lasting.  I decided to give them what they (both sides at their extremes) seemed to be asking for and I took the on-the-ground-violence around me to its logical dystopian conclusion. I purposely moved the location in the future in an imagined community so no one could get off the hook. No reader would be able to say, well over there they are crazy, it has nothing to do with me.

 

Diana: I love your writing style—for example, the way you wrote about someone realizing that “everything is as temporary as it is forever… A small act we perform thoughtlessly today, a careless word uttered can affect generations…” Please share a few of your favorite writing tools and suggestions.

Gila: First of all, thank you. Second, my writing tools include reading. Reading is key to good writing.

I use Jewish thought as a tool. This is a whole subject in and of itself, but to give you an example, Jewish thought can be very helpful with character development. Because it focuses a lot on our deepest motivations, instincts, desires (how human beings are wired), I use it to make my characters more three-dimensional. In the case of King of the Class, in my initial drafts the couple, Mr. and Mrs. Geisler, who kidnap Netsach, were too cartoonish. I delved into my weekly lectures to help me clarify their personalities, to help both me and the reader understand their motivations and make them human. I must have succeeded on some level because I have even had a few readers tell me that Mrs. Geisler was their favorite character, the one they most related to. This surprised and delighted me as it took several drafts.

To widen this, I’d say to any writer: Take some sort of learning class every week if you can. This can be parenting, gardening, cooking, computers to widen your knowledge base.  This also gets you out and writers often spend too much time isolated. A third writing tool is to write every day. There’s no such thing in real life as waiting for inspiration.

Diana: My blog is about living—and writing—your best chapter each day. How do you set up your schedule to write?

Gila: Well, my five kids range from six to fifteen years old–

Diana: No way! I raised six kids and had such a hard time clearing my head long enough to concentrate on writing.

Gila: I hear you about having a clear head, but for me, it’s been the opposite at times (not all the time such as in the summer when they are really home a lot. In the summer, I edit much more than I write). But some of my most commented-on stories I’ve produced typing one-handed while nursing.

In short, it depends on the time of year, but in general I work out a schedule: chapter one by x date, chapter two by Y. I give myself leeway for holidays, but I stick to my schedule just like any work deadline.

Diana: And as a segue from the last question, is there something you do each day to make this your best chapter?

Gila: I strongly believe in this, not only as a writer, but as a mother. Weak roots cause the entire tree to suffer. I walk daily for 40 minutes and attend two toning classes a week.

Thank you, Gila!

A friend asked me the other day about publishing houses doing publicity and marketing for writers. The answer is that most authors have to do it themselves, whether they’re published by traditional publishing houses or self-published. So, Gila is also kind enough to share her “Ten things I’ve learned four months after publishing my first novel King of the Class” from her website.

  1. Target freelancers for reviews. I spent hours emailing publications I felt shared my target audience. Hands-down most of them ignored me or sent me polite ‘no’ emails. When I discovered the freelancers who sell regularly to these publications, I had far more success. Find them by clicking on contributors’ names.
  1. Only no means no. Perseverance works. No answer does not mean no. Once in a     while I’d get an email: “Good for you for not giving up. I was so busy with X, but now I’d be happy to read your book”.
  1. Everybody knows somebody. At first I only asked some friends for contacts in the media industry. I learned to ask everyone. Do not pre-judge. You need reviews,     so ask everyone about their friends in the media industry.
  1. Expect nothing. I was wrong to assume some people would happily forward emails, post on Facebook and generally help spread the word about King of the Class. Meanwhile strangers I met online and others I barely knew went the extra mile (thank you again!) for me. Assumptions will only cause needless disappointment.
  1. You can’t do it all well and simultaneously. I received many well-meaning tips     to use every social media, hire a publicist, you get the idea. Try new things, but ultimately do what you are good at and what you enjoy and not all at once.
  1. Don’t forget to write. Writers write. Turning yourself into a full-time marketer is OK temporarily (set a real deadline), but don’t lose your identity or risk your health to sell one more book.
  1. Update all previous posts. The links are already there. Don’t waste them. If     you’re a writer who has previously published articles and blog posts, email those editors. Every one I contacted was happy to update old posts with my book link, even posts that were years old.
  1. Fortune favors the bold.  Don’t fall into the trap of ‘how can I possibly ask them’. You have no idea what any publication takes into consideration when they are approached. Try them. I did and received a few pleasant surprises.
  1. It can be hard to internalize that your control is limited. The only recipe for success is to enjoy what you’re doing, regardless of the outcome. See it as an adventure and lower your expectations.
  1.  Use Linked-In. I read the contacts of my contacts until my eyes were falling out of their sockets. Yes, it’s tedious. I limited it to ten hours. When I found someone who might potentially give me a review, I asked my contact for an introduction and met with success.                                                                                                                                   Thank you again, Gila!  Readers can purchase her book on amazon here.
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Tool For Tuesday: Drop the Savior Behavior.

 

My friend, Lily, whom I’ve written about here, told me that she had arrived at a new relationship with her new boyfriend on a white horse. She was going to rescue him and clean up his life. And at the end of each day, she stood with her arms out, waiting for flowers or applause or at least appreciation for all that she did for him. Nada, lemonada! She ended up feeling burnt out, frustrated, resentful and anger for all that she was doing for him and getting nothing in return.

Well, she realized now she was suffering from Savior Behavior. She wanted to please the people, give advice, fix their problems, fill their needs – all so that they can turn around and say, “You are the most wonderful person in the world,” and fill the hole in her soul as well.

Are ya doing that? Are ya trying to fix someone else’s life because it will give you satisfaction, fill you up, allow you to avoid fixing your own?

Nobody can save someone else. Not a therapist, a spouse, a partner, a parent, a friend. That is an inside job. Lily offered suggestions but after two suggestions went unheeded, she might as well have talked to an olive tree, like the one pictured above. (See below on what hugging an olive tree might do for you, however.)

Tool for Tuesday: Drop the savior behavior. The only one we can save is ourselves. Minding our own business, we can be Zen about the art of fixing our own life. This doesn’t mean we can’t help the people we love, but we have to remember where they start and where we end.

Basia Trzetrzelewska wrote a great song, “Hug an Olive Tree.” Some of the lyrics:

“One day, while in the south of France,
My good friend said I should hug an olive tree,
She claimed that dreams come true when you do, but
Can a plant be in any way that beneficial to me?”

The song is highly recommended. As is the practice. Hug a tree today!

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One Great Reason Why To Stop Pressing the Rewind Button.

“The horror of that moment,” the King said, “I shall never, never forget.”

“You will, though,” said the Queen, “if you don’t make a memorandum of it.”

Lewis Carroll: Through the Looking Glass

It’s all too easy to press the rewind button and replay an argument from last week or even last year. It’s all too easy to rehearse over and over what you should have said or what you might say next.

But yesterday ended at midnight. It’s over. We have to use the healthy, forgiving, strong side of our brain to get the other side of the brain—the one that is full of fear, anger and hurt—to stop going over a bad moment. It doesn’t help us to keep reminding ourselves of that hurt. We don’t have to keep justifying how upset we might feel.

We can be like the river. We can let past hurts go. Today is our day to sparkle in the sun.

The best reason for not pressing that rewind button? Because we need to make the most out of today. Right now is all we have.

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Tool For Tuesday: Drop the Because.

Can I go to the movies, Mom?

No, because it costs a lot of money with the popcorn.

I won’t buy popcorn.

But the soda’s also expensive.

I won’t buy soda.

The tickets cost a lot.

I have my own money, so can I go?

No, because I don’t want to pick you up so late.

I have a lift.

Did you want the kid to go? Do you want to lend your favorite dress?

Drop the because. If you give a because…then you are giving the other person the ammo. You’re opening the door so he can talk his way into the answer he wants.

What you can say instead:

No, I’m sorry, it just won’t work out.

Not, “it won’t work out for me.” Keep me out of it. Stay neutral.

Or, “Yes, sounds great, maybe another time.” That’s even better. Let ’em live in hope.

Don’t say, “I’ll think about it,” because as my mother would say, then they’ll hock you from now until lunchtime on Yom Kippur.” (That’s a fast day.)

If they ask again, why not?

Be a broken record. Because it just won’t work out, because it just won’t work out…

You get the picture. (About the illustration, it has nothing to do with what I’m saying except her name is Tuesday Taylor.)

This works for any situation: colleagues asking you to help them with a
report you don’t want to help them with, friends, partners, children, neighbors
(“Do you mind if I borrow your lawn mower?”).

We really can transform our life in tiny ways beginning today, just by how we respond. And the benefit is that we don’t get bogged down in a swamp of resentments because we wanted to say no and were manipulated out of it.

Tool for Tuesday: Drop the because.

Posted in Other people and us, Tool For Tuesday, Transformation | Tagged , , , , , , , | 6 Comments

Tool For Tuesday: On Fear, And Forgetting Everything’s All Right

Now a word from our sponsor about fear.

What’s fear?

Forgetting Everything’s All Right.

Facing Everything And Recovering.

F—K Everything And Run.

I love finding new acronyms. Let’s see. Fully Embracing All Reality. (That was off the top of my head until I got to the Letter R and was stumped. Then I looked in my dog-eared yellow Roget’s Thesaurus—I received it for my bat mitzvah in 1970!—and opened to R and found Reality.) SO here’s a new one: Fully Embracing All Reality (which means remembering that our feelings are not facts!).

We can’t always not feel fear. It’s part of the package. We just have to shrink our fear down to a sizable package that we can carry. “Just do it” sounds easy but how can we just do it when we are carrying fear so great it makes our knees buckle?

There’s nothing that we are called upon to do that we can’t find the inner strength to do it. There are times when we simply must go forth, believing that there is the strength of the universe that we can plug into, and do what needs to be done. It’s like the cosmos is holding our hand and guiding us through a difficult journey.

Fear can be paralyzing. We do have the power to shrink it to manageable size.

Tool For Tuesday: Just for today, I won’t give into my fear. I will not let it stop me from moving forward. I will not forget that everything’s all right.

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Ten Cliches That Actually Work.

 

 

Put Principles Above Personalities. If you believe in practicing kindness, then practice this principle of kindness with everyone. Especially with people who try your patience.

First things first. Make a list of what you need to do first. Then follow it. This helps you avoid indecision.

Don’t borrow from tomorrow. Don’t jump ahead into the future. It doesn’t help you now, and the future is never how you imagined it.

Stay in today. Regret for the past and worry for the future robs you of the present.

Put gratitude in your attitude. Yes, we can find ten things to be grateful for right now.

Count your blessings, not your troubles. And look for the spiritual message behind each challenge.

Let go of guilt. Did you make amends? Did you do the best you could? Do you hope not to make the same mistake? Yes, yes, yes. So let it go.

Practice the grace of silence. Silence works. It is often the best thing you can say. Not a sulky silence but one of grace.

What people say about you is none of your business. We can’t change it, anyway.

“Believe there is a great power silently working all things for good, behave yourself and never mind the rest.” Beatrix Potter

Just do the best you can, today.

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Tool For Tuesday: Be a Poet. Give Yourself Poetic License.

In school you learn how to write: subject, verb, ending, period. The girl went to school. But if you are a poet, you’re given license to mess things up a bit.

To school went the girl.

Give yourself permission to unlearn the rules you learned. My friend Lily grew up in a very neat house where she was not allowed in the living room. Her house is now one of those cozy kind of flop-down-where-you-want places.

Break the rules. Give yourself permission to be a poet, to see things clearly, to clearly see things, to switch the rules around, to eat ice cream before dinner and go to a different church or no church at all. Or decide to wear white after Labor Day or write a poem that you’ve never written before.

This is your one life. One is this your life. Life is this one your. Do not waste it thinking about what others might say. Do what you must do. Do what you thought you never could do.

Tool For Tuesday: Be a poet. Give yourself poetic license to use wrong grammar. To be bad. Or to be good. To be a different, reckless, hopeful, new you.

Azar Nafisi, an Iranian writer, wrote: “America was based on a poetic vision. What will happen when it loses its poetry?” Do not lose your poetry. Do not lose the secret sonnets in your own heart and soul.

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Every Thorn in the Desert is a Flower.

 

 

“Every thorn in the desert is a flower,” goes an Israeli expression.

 

So how do we turn our attitudes around? Sometimes all we see is a thorn. Sometimes we really have to push ourselves into seeing a flower when it looks like a thorn. But how? When we’re disappointed, discouraged, fed up with our situation, it’s hard to look at things positively. But all we can do is try, just try to stay hopeful that something good is just around the corner.

 

Don’t give up before the miracle. If we feel like we’ve reached the end of our rope, tie a knot and hold on. Sometimes we have to take it not only a day at a time but a minute at a time. We have to force ourselves to look at a thorn and try to see it in a new light.

When discouraged, we have to remind ourselves not to step over the God line. That means letting go of one thing we might have wanted and saying to ourselves, OK, we need to see things differently. We need to try again. We need to dig in and learn a deeper spiritual lesson and really, really, grow through the pain. Not just go through the pain but grow throw it and accept the spiritual lessons we are given to make us into the persons we are meant to be. We’re not always given happines. Life is tough. We have to work hard at it.

Today, I’ll try to look at a thorn in my life and see it in a new light, as a spiritual lesson I’ve been given, something I can use to help me blossom into the best person I can be. We can’t give up before the miracle.

 

Posted in countering depression, Self-Talk | Tagged , , | 4 Comments